CAMPAIGN BACKGROUND
Bandai Namco created an OMO experience in the Thailand annual game show via LINE OA. Users can receive tickets by completing missions in booths and use them to redeem prizes and join the lottery.
OBJECTIVE & STRATEGY
- Drive Awareness toward Bandai Namco games
- Recruit new users by sharing to friends
- Cultivate TA consideration
KEY HIGHLIGHT
- Reward the users for completing the mission in each booth
- Users can see their ranks in the leaderboard and gain extra rewards in top 10
- Booth queue system allows users to make appointments beforehand and check the current queuing numbers
- Create own gamer profile in this system
CASE CREDIT
| Client Bandai Namco | Agency IMAG | Account Director Henry | Account Executive Eva |
| Creative Director Husky | Designer Chiao | Copywriter IMAG & Client | |
| Product Manager Mimi | Technology Director 玄 |
