CAMPAIGN BACKGROUND
Montblanc 2023 Annual Theme: Around the World. The theme for June was London, and this time, the focus is on New York. We aim to guide users in exploring different corners of New York, experiencing diverse life scenes yet embodying the similar spirit of New York. Reflecting the classic essence of Montblanc products in various combinations, we showcase the enduring spirit that transcends different aspects of life.
OBJECTIVE & STRATEGY
- Drive Awareness toward Montblanc products
- Recruit new users by sharing to friends
- Convert potential TA to doors
- Cultivate TA consideration
KEY HIGHLIGHT
- Promote Montblanc SON products
- Reward the users for completing the mission map
- Share to friends for more rewards
- Leveraging the redeem feature in combination with offline events to incentivize users to visit the store
CASE CREDIT
| Client Montblanc | Agency IMAG | Account Director Henry | Account Executive Eva, Nancy |
| Creative Director Chiao | Designer Chiao | Copywriter Stera | |
| Product Manager Mimi | Technology Director Roy |
