BVLGARI LINE –​ EDEN High​ Jewelry Digital Exhibition

CAMPAIGN BACKGROUND​

BVLGARI hosts a digital high jewelry exhibition by presenting a mini program on LINE OA via push message and rich menu. Users can obtain limited wallpapers by completing 4 challenges, including collecting jewelry in the exhibition.​

OBJECTIVE & STRATEGY

• Increase brand awareness​​
• Drive LINE OA user’s engagement​​
• Recruitment more LINE OA friends
• Collect data about TA recruit source, product, behavior tag for further application

KEY HIGHLIGHT

• Full exhibition experience from being invited with a custom card, exhibition viewing, and the souvenir after viewing
• Users are invited to collect the 4 pieces to unlock the BVLGARI EDEN Wallpaper​​
• User can choose an invitation card to send to their friends​

CASE CREDIT

Client Bvlgari	Agency IMAG	Account Director Ray, Henry, Gwen	Account Executive Vincent
Creative Director Husky	Designer Chiao	Copywriter Client	IT 創準